Careers Director of Sales

Be you. At work.

At Locke, we create spaces where you can be you – and we don’t just mean our design-led aparthotels. From front desk to back office, on-the-ground to behind-the-scenes, our team makes Locke what it is. Forget demographics: we’re building a community of the culturally curious. The forward-thinking. The ever-questioning.

Locke is growing. With new openings across the UK and Europe coming up, we’re at an exciting time in our young life. Want to get stuck in? Roll up your sleeves and let’s go.

Director of Sales – Le Jardin de Verre by Locke, Paris.

The role.

Are you a commercially strategic thinker motivated by tough revenue targets? Do you thrive on building and nurturing relationships? Heading up local sales and marketing for our Paris property, Le Jardin de Verre by Locke, you’ll set the sales strategy and take responsibility for sales targets at the property, leading a team to help you smash them.

Reporting to the edyn Group Director of Sales, you’ll support your local team, nurture existing and foster new client relationships in several segments, and execute local marketing activities to drive revenue and increase loyalty and referrals.

What it looks like.

• Devising and owning the sales strategy for Le Jardin de Verre by Locke
• Supporting edyn’s rapid growth and in particular the successful lunch and ramp-up of this new property through strategic sales and marketing activities
• Overseeing the individual sales and marketing plan for the property
• Growing, coaching and motivating your sales team covering multiple target markets to meet and exceed targets
• Nurturing existing relationships with clients in the Corporate, Leisure and Groups segments while seeking and winning new business
• Managing top local key clients in all segments. Conducting reviews to identify opportunities and maximise revenue from each client
• Attracting new corporate and leisure travellers and groups, negotiating client agreements, managing central key accounts locally
• Supporting B2C and client-specific B2B marketing activities
• Supporting the team in identifying new and existing leads, and liaising with decision makers
• Creating consistent structures & processes to align the local sales team with overall edyn structures, processes and business goals

What you'll need.

• Strong communication skills
• Demonstrable understanding of edyn’s business and brands
• Hospitality sales and account management experience in Paris, along with a strong network
• A driving licence would be great, but it’s not essential
• Strong leadership skills
• Advanced commercial awareness
• Problem solving skills
• Ability and willingness to travel across the UK & Europe

In return we offer you a bonus scheme, holidays (including the option to buy more if you want them), wellbeing benefits (Cash Plan and an Employee Assistance Programme), free nights in our properties, excellent travel and development opportunities, awesome recognition schemes, pension (the tax efficient way), company sick pay and further benefits tailored to your individual needs.

Values you'll share.

• Courage to question, evolve and be human
• Curiosity to seek out innovation, change and creativity
• Confidence to challenge convention and look for better ways to do and be
• Accountability and the desire to empower those around you
• Freedom to be yourself at work, just as much as at play
• Acceptance that perfection doesn’t exist and no-one has a monopoly on good ideas
• Recognition of humanity in yourself and others to learn fast, evolve and grow

When and where.

• Core hours are 09:00-17:30
• Working flexibly when needed, including weekends and bank holidays
• Based in Paris with flexibility to travel as business requires
• Travelling to the London office and relevant properties when needed

Diversity, Equity, and Inclusion Statement 

edyn’s Purpose is to build brands designed around Soulful Hospitality -we create sanctuaries where free thinkers can nourish and enliven their souls. This is only possible if the growth of our company is centred around a deep respect for humanity. Everyone at edyn should feel free and safe to express their ideas, state their opinions and share their lived experiences in an environment of openness, tolerance, and curiosity. 

This principle sits at the heart of our approach to improving diversity and inclusion. We have established goals and supporting commitments which will help us ensure that everyone in edyn feels a sense of belonging, regardless of their background or identity. 

We are on a DEI journey that we have yet to complete, and we acknowledge our failures or weaknesses as we discover them. Our principle & goals are clear, and we travel together to seek to drive change, evolve ourselves and the edyn community.